roxylabs
experiments and selected work in automation, marketing, operations, AI, and creative technology.
experiments
5 in the labBy Eye→
Five rounds of visual instinct.
World Editionbeta→
Browse front pages from newspapers around the world, or play Guess the City across 5 rounds — real outlets, sample headlines.
Gradient Studio→
Build a CSS gradient — drag the colors, spin the angle, copy the code. No sign-up, no dependencies.
Campaign Link Builder→
Tag any link with UTM parameters for clean campaign tracking. Fill the fields, copy the link — properly encoded every time.
SMS Credit Calculator — Public Version
A standalone, public version of the credit-estimation capability behind a larger SMS optimization workspace.
selected work
how I approach applied AI →Communications Intelligence→
Led a cross-functional communications mapping initiative, then used AI-assisted development to turn the data into an interactive tool for exploring the customer journey and identifying gaps and overlaps.
SMS Optimization→
Designed and built an AI-enabled workspace for SMS cost estimation, campaign planning, copy optimization, and decision support.